How we propelled a further education provider to new heights

Background

This London-based further education provider needed to re-launch its business online and do it fast. They were disillusioned with the frequent hurdles that they needed to jump when it came to government-funded courses and wanted to create an environment where they could sell their Ofqual regulated courses direct to businesses and consumers. 

Strategy

We met with the client on a number of occasions. We wanted to understand their business and get a good handle on their short, medium, and long-term goals. 

We decided to build them an advanced, fully functioning e-commerce website utilising the Prestashop CMS. The plan was to then drive targeted, intent baases traffic to their new website using Google Ads, organic social media, and email marketing.

Outcomes / Key Achievements

Some 8 years on from our initial meeting, the client has progressed phenomenally, they now work with household names and have an extensive list of courses directly available to businesses and consumers.

We achieve CTR's of approx 12% and regularly outrank competitors in the same space. We are currently moving the client over to the Shopify e-commerce platform. This will be followed up by an extensive search engine optimisation campaign and social media marketing.